Decorating our clothing with flowers has been a tradition for hundreds of year. Originating in Asia, large floral prints on women’s kimonos represented natural beauty and femininity. Europeans, fascinated by this culture, adapted floral prints for their own society during the renaissance. It became a fashion statement for upper class women to wear dresses made from luxurious fabrics covered in beautiful flower patterns.
During the 1940s, floral dresses became the most popular trend. Looking back to that time, it’s impossible not to picture women without their wavy curls, pearl earrings, and flower printed frocks. How Retro says that “As fashion seasons come and go, floral dresses rise and fall in popularity yet have remained a constant in women's clothes.” The delicate qualities of the flower makes wearing a floral print seem truly feminine.
“This season is all about the power of flower print,” announced Jovani in their recent newsletter. Runway trends are all about pastel and neon colors, with “garden-inspired” prints being used in new and unique ways. Whether you’re looking for a casual dress, or something more formal, you’ll be able to find a floral dress for the occasion. Pick an accent color from one of the flowers to match your accessories and makeup, and your outfit will be a hit. It looks like this classic style is here to stay!